We may collect the following categories of information:

Account information:

• Name
• Email address
• Username
• Password
• Home city (including its region and country)
• Profile photo
• Bio

User activity and content:

• Created lists
• Saved lists
• Public, private, and unlisted list settings
• Places added to lists
• Place notes and descriptions
• Uploaded location photos
• Selected descriptors/tags
• Comments, where available
• Followed users and follower/following relationships
• Liked or saved places
• List views
• List saves
• Share activity
• Content reports

Device, usage, and analytics information:

• IP address
• Approximate location based on IP address
• Device information
• Device identifiers
• Browser type
• Operating system
• Referring pages
• Pages viewed
• Features used
• Dates and times of activity
• Analytics data
• Cookie and tracking technology data

Communications:

• Support messages
• Privacy requests
• Legal requests
• Feedback
• Beta feedback
• Email preferences
• SMS consent and message preferences, if SMS is used

We do not collect payment information at launch.

We collect information when you:

• Create an account
• Build, save, share, or view lists
• Add places to a list
• Upload photos
• Edit your profile
• Follow users
• Use search, maps, or city/category filters
• Contact support
• Report content or users
• Participate in beta feedback
• Interact with our emails, cookies, or analytics

We may also receive place and map-related information from third-party services such as Google Places API and Google Maps.

UrbanFavs may use information to:

• Operate and provide UrbanFavs
• Create and manage user accounts
• Let users create, save, share, and discover lists
• Display public and unlisted lists
• Display user profiles and follower/following relationships
• Personalize content and improve discovery
• Understand how users use UrbanFavs
• Improve the product, design, features, and performance
• Send transactional emails, such as verification, password reset, follower alerts, list save alerts, featured list notices, and important account updates
• Send marketing emails, if permitted
• Send SMS/text messages, if the user has consented
• Detect, prevent, and respond to spam, abuse, fraud, security issues, fake accounts, and policy violations
• Enforce our Terms and policies
• Respond to support, privacy, legal, and compliance requests
• Protect the rights, safety, and property of UrbanFavs, users, businesses, and others
• Evaluate or support future monetization such as sponsored content, premium features, advertising, affiliate partnerships, or business profiles

The following information may be public by default:

• Display name
• Username
• Profile photo
• Bio
• Home city
• Public lists
• Unlisted lists shared by link
• Followers and following
• Public activity associated with lists or features

UrbanFavs does not offer private profiles at launch. Users cannot hide their city/location from their public profile at launch and cannot remove themselves from search results at launch.

Private lists are intended to be viewable only by the list creator. Unlisted lists may be viewed by anyone with the link.

UrbanFavs does not collect precise GPS location at launch. UrbanFavs may collect approximate location based on IP address and may use map functionality. UrbanFavs does not save user location history at launch.

UrbanFavs may use Google Places API and Google Maps to display place and business information, including business name, address, hours, photos, map information, and business category. UrbanFavs does not display Google reviews or Google ratings at launch.

UrbanFavs uses a small number of first-party cookies. Some keep you signed in and keep your account secure. One helps us count unique visitors so we can understand how UrbanFavs is used. We do not use advertising cookies.

Our usage analytics are first-party only. We do not use Google Analytics or third-party advertising pixels such as the Meta, TikTok, or LinkedIn pixels, and we do not track you across other websites. See the Usage analytics section below for details.

Visitors in the EU and UK are asked to opt in before we set the analytics cookie, using the cookie banner shown on a first visit.

UrbanFavs may send transactional emails related to your account and activity. Transactional emails may include verification emails, password resets, follower alerts, list save alerts, featured list notices, and other account or product-related notices.

UrbanFavs may also send marketing emails. You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting support.

If UrbanFavs offers SMS/text messaging, we will send SMS messages only where consent is obtained or where otherwise permitted by law. Message and data rates may apply. Message frequency may vary. Users may opt out by following the instructions in the message, such as replying STOP.

UrbanFavs may share information with:

• Service providers that help us host, operate, secure, support, or improve UrbanFavs
• Email service providers, to send account-related and marketing emails
• Cloud hosting and storage providers
• Security, fraud prevention, and moderation providers
• Legal, compliance, or professional advisors
• Law enforcement, courts, regulators, or other parties when required or permitted by law
• Other parties in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction

UrbanFavs does not sell your personal information and does not share it with advertisers. We use our first-party analytics only for our own internal product and business decisions.

When you create public content, that content may be viewed, shared, indexed, displayed, or promoted publicly. Public lists may be featured in UrbanFavs emails, city pages, social media, promotional materials, and product experiences.

If you share an unlisted list link, anyone with that link may view the list and may share it with others.

UrbanFavs retains information for as long as reasonably necessary to provide the service, operate the business, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, improve security, and maintain records.

When you delete your account, your profile will no longer be publicly visible and your lists will no longer be visible. UrbanFavs may retain certain information in backups, internal records, security logs, legal records, and business records.

We use reasonable administrative, technical, and organizational measures designed to protect information. No system is completely secure, and UrbanFavs cannot guarantee absolute security.

UrbanFavs is not directed to children under 13. Users under 13 may not create accounts or use UrbanFavs. During registration we ask you to confirm that you are at least 13 years old. If we learn that we collected personal information from a child under 13 without legally required consent, we will take appropriate steps to delete it.

Users under the age of majority may use UrbanFavs only with permission from a parent or legal guardian.

Depending on your location and applicable law, you may have rights to:

• Access personal information
• Correct personal information
• Delete personal information
• Obtain a copy of personal information
• Opt out of certain targeted advertising or data sharing
• Withdraw certain consents
• Appeal a denied privacy request, where required by law

To submit a privacy request, email [email protected].

Residents of certain U.S. states (such as California) may have additional privacy rights, including the rights listed above. To exercise any of them, email [email protected]. We honor Global Privacy Control browser signals as an opt-out of any sale or sharing of personal information — though we do not sell or share your data.

UrbanFavs may link to or integrate with third-party services, including Google Places API, Google Maps, email service providers, hosting and storage providers, and support tools. Those third parties may have their own privacy policies and terms.

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date. For material changes, we may provide additional notice or request renewed consent where required.

Privacy questions or requests may be sent to:

UrbanFavs, LLC
4020 Tumbril
Plano, Texas 75023
[email protected]